SERVICE QUALITY AND CUSTOMER SATISFACTION OF NEW CITY COMMERCIAL CORPORATION SUPERMARKET IN ISLAND GARDEN CITY OF SAMAL

Abstract

This study entitled Service Quality and Customer Satisfaction of NCCC Supermarket in Island Garden City of Samal was conducted to determine the significant relationship of service quality and customer satisfaction. Through the study, the researchers were able to analyze, evaluate, organize and gather the data accordingly. The study was realized with the cooperation of 371 customers who were visibly present in Barangay Miranda and Barangay Villarica Island Garden City of Samal and were considered as the respondents of this study. The type of research design that was employed in this study is descriptive-correlational method. It is a method designed to determine if two or more variables are associated with each other and if there is a significant relationship between the two variables. Based on the data gathered, the researchers found out that the level of service quality and customer satisfaction of NCCC Supermarket in Island Garden City of Samal is high. The key finding suggests that there is a significant relationship between service quality and customers satisfaction. The researchers recommend that NCCC Supermarket focus on attaining customer satisfaction by upgrading and maintaining service quality.