Promotional Strategy and Customer Awareness of Banko in Island Garden City of Samal

Abstract

The researchers studied the Promotional Strategy and Customer Awareness of Banko in the Island Garden City of Samal to determine the significant relationship between Promotional Strategy and Customer Awareness. The study was realized with the Banko customers who were visibly present in the Island Garden City of Samal and were considered the study's respondents. The type of research design that was employed in this study is a quantitative non-experimental correlation design. The method was used when there is an interest in identifying the existence, strength, and direction of relationships between two variables. Based on the data gathered, the researchers found that the level of promotional strategy and customer awareness of Banko is very high. They also found a significant relationship between promotional strategy and customer awareness.