FACTORS AFFECTING PREFERRED ADVERTISING STRATEGIES OF CONSUMERS IN BABAK DISTRICT ON COSMETIC PRODUCTS

Abstract

This study entitled Factors Affecting Prefer Advertising Strategies of Consumers in Babak District on Cosmetic Products was conducted a research to determine if the gender and age will affect the advertising strategy in Babak District Island Garden City of Samal. The respondent of this study were people living in Brgy. Villarica and Brgy.Miranda, BabakDistrict Island Garden City of Samal. There are 400 respondents in this study came up with the following conclusion.The method used was descriptive method with the use of questionnaires. The conclusion and recommendation were made by researchers are based on the presentation analysis and finding of the study. The study will help seller to analyze and determine which among the factors affecting preferred advertising strategies of consumer of cosmetic products that make their sales increase. It will also help in guiding cosmetic product seller and to know if the advertising strategies are effective or not.The result shows the preferred advertising strategies of the respondents according to Television Advertisement (T.V Ads) that has a greatest response among the others. The result shows the greatest total of a Male respondent for T.V Ads have 42 responses, while the Female respondents have the greater response for the Brochure has 101 responses. The result shows that there is a significant difference between advertising strategy of Babak customers on cosmetic product when group according to age and gender.