Competitiveness and Customers Preference of Wings and Tea Snack House in Babak District Island Garden City of Samal

Abstract

The study Competitiveness and Customer Preference of Wings and Tea Snack House in the Babak District Island Garden City of Samal was conducted to determine the level of competitiveness and customer preference. The study used a quantitative descriptive correlational research design. Pearson product coefficient and mean were used to analyze the data. The data was gathered through a survey questionnaire and distributed to 100-200 Wings and Tea Snack House customers. The result showed that the level of competitiveness in service quality generated a very high mean score and showed that customers are very satisfied. While in the level of customer preference in terms of availability and taste had a high mean score and shows that the preference of customers is evident. Moreover, there was a significant relationship between competitiveness and customers' preference for Wings and Tea snack house. To satisfy customers, Wings and Tea owners must maintain and continue the food quality to have good feedback and to increase the demand.