The Effectiveness of Advertisement on Product on Consumer Choice in Babak IGACOS

Abstract

This study titled “The Effectiveness of Advertisement of Product on Consumer‘s Choice in Babak IGACOS was conducted to determine the significant difference of Advertisement of Product on Consumer‘s Choice among 286 customers. The type of research design was employed in this study is non-experimental quantitative design. The statistical tool used in this study were weighted mean, T-Test and Analysis of Variance (ANOVA). Based on the data gathered, the researchers found out that the level of Effect of Advertisement of Product on Consumer‘s Choice is very high which means it is always manifested. They also found out that there is no significant difference in the Effectiveness of Advertisement of Product on Consumer‘s Choice when grouped according to the demographic profile.