Service Quality and Customers Loyalty Of New City Commercial Corporation IGaCoS

Abstract

The study tried to determine the Service Quality and Customer Loyalty of New City Commercial Corporation (NCCC) Island Garden City of Samal. The researchers chose this study to conduct for it is feasible to test the services that rendered by the NCCC to the customers. The subject of this study were 200 NCCC customers and determined through random sampling. This study utilized the quantitative non-experimental correlation design. The mean score and pearson-r were used to analyze the study. Results revealed that the indicator tangibility got the highest mean in the service quality. Where in, the indicator reputation got the highest mean score in customer loyalty. It is also shown that the variable service quality and customer loyalty has a significant relationship. This implies that the service quality has a great impact to the customer loyalty.