PERCEIVED EFFECT OF SOCIAL MEDIA MARKETING TO THE MICRO-ENTERPRISES IN BABAK DISTRICT

Abstract

The study Perceived Effect of Social Media Marketing to the Micro-Enterprises in Babak District, Island Garden City of Samal was conducted to determine the level of perceived effectiveness of social media marketing to the micro-enterprise owners in Babak District when group according to age. Through the study, the researchers were able to gather the data accordingly. It is a descriptive research design using the statistical tools mean and ANOVA. The data was gathered through the use of survey questionnaires and was distributed to 300 microenterprise owners in Babak District. The result showed that millennial aged from 26-41 years old got the highest percentage of micro-enterprise owners. It was also found out that the overall rating of perceived effect of social media marketing was very high and shows that the micro-enterprise owners are very satisfied in using social media marketing. Moreover, there was a significant difference in the perceived effect of social media marketing to the micro-enterprise owners in Babak District when analyzed according to age. Thus, regardless of age range, micro-enterprise owners may establish a strong presence on social media platforms and using it as a marketing tool to enhance their business. In this manner, they can acquire more opportunities for investment to grow and promote their organization.