| dc.contributor.advisor | Murcia, John Vianne B., MBA | |
| dc.contributor.author | Carnecer, Angelle Maye. | |
| dc.date.accessioned | 2023-03-01T06:52:55Z | |
| dc.date.available | 2023-03-01T06:52:55Z | |
| dc.date.issued | 2017-10 | |
| dc.identifier | T 9996467 | en_US |
| dc.identifier.uri | http://103.123.43.47:8080/handle/20.500.14045/668 | |
| dc.description | In Partial Fulfillment of the Requirements for the Degree in Master in Business Administration | en_US |
| dc.description.abstract | The study aimed to determine the clients’ preference for a salary loan provider in
Digos City. A quantitative non-experimental causal method was used in the study
with 200 existing and 200 prospective salary loan clients as the respondents.
Conjoint analysis was the statistical tool used for the data treatment. Results showed
interest rate is the most important attribute with regards to relative importance.
Individually and aggregately, the study revealed that the most important attribute for
existing and prospective salary loan clients is still the interest rate. Furthermore, the
most preferred attribute combination for both existing and prospective salary loan
clients is a salary loan provided by a bank with one-month payslip required,
processes loan application within the day, charges 0.5 to 1% interest rate and
payable within 24 months. The least preferred combination for existing clients is a
salary loan offered by a government fiduciary institution that requires three months of
payslip, processes loan application within 10 to 15 working days, charges 2% interest
rate and payable within 24 months. For prospective salary loan clients, the least
preferred combination is a salary loan provided by a bank, with one-month payslip
required, processes loans within a week, charges 2% interest rate and can be paid
within six months.
Keywords: business administration, salary loan, preference, conjoint analysis,
Philippines | en_US |
| dc.language | en | en_US |
| dc.rights | University of Mindanao LIC | en_US |
| dc.subject | Loans -- Credit. | en_US |
| dc.subject | Personal loans. | en_US |
| dc.subject | Salary Loans. | en_US |
| dc.title | Clients' preference for a salary loan provider : a conjoint analysis | en_US |
| dc.type | Manuscript Language Material | en_US |
| dc.contributor.panel | Guhao, Eugenio S. Jr., DM | |
| dc.contributor.panel | Lovitos, Ana Helena R., Ph.D | |
| dc.contributor.panel | Viado, Myrna S., DBA | |
| dc.contributor.panel | Genuba, Rinante L., Ed.D | |
| dc.publisher.src | PROFESSIONAL SCHOOLS - MBA | en_US |
| dc.description.ddc | T 332.743 C21c 2017 | en_US |
| dc.description.xtnt | xi, 106 leaves. ; 28 cm. | en_US |
| dc.date.produced | 2017-10 | |
