Davao life is here : characterizing Davao inbound tourists

Abstract

The study determined tourists’ satisfaction on the attributes of Davao City, specifically, on services, safety and security, festival, transportation and food. Moreover, the travelers’ demography and their travel characteristics were also measured in this study using the regression analysis model to determine their likelihood to revisit the city. The researcher-made questionnaires were randomly distributed to 386 travellers, at Davao International Airport, as respondents. The data were tabulated and analyzed using the statistical tools namely: frequency, mean, and regression analysis. It was found that tourists are moderately satisfied with the city’s festival events and highly satisfied of the city’s safety and security. This is consistent to their feeling safe and secured while they are in the city because of their trust to the current Mayor. This resulted to their high likelihood of repeat visitation leading to an increased positive economic impact to all the city’s tourism-service providers. In addition, middle –aged tourists have the highest likelihood of visiting Davao City again even with a moderate tourism experience compared to other age groups. But when the tourists are into a wonderful, fun-filled experience with festivals and had first-hand experiences with the safety and security measures implemented in the City, even the busiest age are likely to revisit the place.