| dc.contributor.author | Fraylon, Frances, | |
| dc.contributor.author | Suarez, Yoren | |
| dc.contributor.author | Gilot, Orlan, | |
| dc.contributor.author | Banzuela, Shanine Raye | |
| dc.date.accessioned | 2023-02-07T02:42:09Z | |
| dc.date.available | 2023-02-07T02:42:09Z | |
| dc.date.issued | 2015-03 | |
| dc.identifier | T 7778392 | en_US |
| dc.identifier.uri | http://103.123.43.47:8080/handle/20.500.14045/471 | |
| dc.description | n Partial Fulfillments of the Requirements for the Degree Bachelor Of Science in Hotel and Restaurant Management | en_US |
| dc.description.abstract | The main objective of the study was to determine the psychographic
measure of service quality of resorts in Davao City. Using descriptive survey
research design and employing Mean, T-test and ANOVA as statistical tools,
the following results were manifested: The respondents were within the age
bracket of 18-25, female and were college levels; the level of psychographic
measure of service quality of resorts in Davao City was high; and, there was
no significant difference on the psychographic measure of service quality of
resorts in Davao City when analyzed by age and sex. On the other hand, there
was a significant difference on the psychographic measure of service quality
of resorts in Davao City when analyzed by educational attainment. Based on
the results, the researchers recommended that the local government of Davao
City should provide a standard base on the Tourism Code and oblige resorts
to do their best in providing services to the tourists but not to the extent of losing
their profit. Likewise, the resort owners/managers should evaluate the
psychographic measures provided by the tourists and make the necessary
adjustments that would attract more customers, particularly in the quality of
their services and amenities.
Keywords: Psychographic Measure, Service Quality, Resorts and Davao
City. University of MIndanao | en_US |
| dc.language | en | en_US |
| dc.rights | University of Mindanao LIC | en_US |
| dc.subject | Hospitality industry -- Customer services. | en_US |
| dc.subject | Resort management. | en_US |
| dc.title | Psychographic measure of service quality of resorts in Davao City | en_US |
| dc.type | Thesis | en_US |
| dc.publisher.src | COLLEGE OF HOSPITALITY EDUCATION - HRM | en_US |
| dc.description.ddc | UDT 647.94068 F86p 2015 | en_US |
| dc.description.xtnt | vii, 41 leaves ; 30 cm. | en_US |
| dc.date.produced | 2015-03 | |
