Longevity of selected chinese restaurants in Davao City : a qualitative case study

Abstract

At the beginning of the study, the main objective was clearly declared; it was to explore the longevity of selected Chinese restaurants in Davao City, which was a qualitative case study. The main purpose is to extract the data concerning the secret of the long existence of Chinese restaurants in Davao City. The study on the exploration of the longevity of selected Chinese restaurants in Davao City opens up a Pandora’s box of positive ways wherein non-Chinese restaurants may copy the Chinese restaurants’ principles.The result of the study strongly proved the veracity of the Attribution theory developed by Weiner (1974), wherein the theory is concerned with how individuals interpret events and how this relates to their thinking’s and behaviors. It should be noted that the Chinese restaurateurs are studying and observing the buying behaviour of the people in Davao City and they have employed ways and techniques to attract the people and patronized their products by providing quality food, services, and less expensive cuisines. The secret of longevity of a restaurant is to provide the people comfortable place to eat with quality food and less expenses from their pockets. The implication of this study for future researchers will be to uncover the longevity of non Chinese restaurants and the reasons behind the closure of some restaurants in Davao City. Keywords: Longevity of Selected Chinese Restaurants in Davao City: A Qualitative Case Study.