| dc.description.abstract | Tourism is an important sector to a place or destination; it gives benefits to
local community itself. However, tourism success may vary on the number of
tourists’ arrival and tourists’ satisfaction to a certain destination. Thus, it is
important to know the factors to know in choosing Davao City as a tourist
destination. In this study the number of respondents is 385 tourists and their
responses served as the needed data for the study. The researchers use an
Exploratory Factor Analysis (EFA) questionnaire that served as their research
instrument, ANOVA, Frequency Count, Mean, Percentage and t-Test treated
the said data statistically. The findings of the study are presented as follows:
Majority of the respondents are female tourists, and tourists age range from
18 to 23; the respondents strongly agree that Natural Attraction and
Accessibility is a motivational factor in choosing Davao City as a tourist
destination specifically visiting beaches in IGACOS (Island Garden City of
Samal), and the affordable fares and accommodation of the city. The result of
the study found five factors namely, Historical and Cultural Structure, Cultural
Activities, Natural Attraction, Food Tourism and Accessibility motivate tourists
on their decision making process in choosing Davao City as a tourist
destination. The researchers hereby recommend that to improve the
experience in island hopping in IGACOS for the tourist satisfaction and find
more local food to offer to the tourists’, and improve contacts to taxi services
and study on fares and accommodation rates to be fair with the travelers.
Keywords: motivation, factors, tourist destination | en_US |
