Awareness and Practices on Halal Tourism in Selected Hotels in Davao City

Abstract

"Generally, this study which seeks to determine the significant relationship between level of awareness on halal tourism and extent of practice on halal tourism will be helpful in catalyzing offshoot for more quantitative and exploratory researches to substantiate the correlative importance of both awareness or knowledge of halal in order to put it into practice in the purview of the moral responsibility of providing halal products and services from the budding hotel service providers and entrepreneurs. The demand for and acceptance of halal tourism in the context of halal hotel market must be widely disseminated because it is significantly vital for Davao City and the Philippines to develop and promote its global image as a Muslim-friendly destination for local and international tourists. Indeed, there is a need to assess and raise the level of awareness on the viability of the growth and promotion of halal tourism in our city, Davao; including the entire economic zones and hubs of the Philippines. This study is basically a descriptive correlation research and was conducted through quantitative methodology. In particular, this study aimed to determine the correlation between level of awareness on halal tourism and extent of its practice by measuring indicators such as halal handling, its process, and practice. This objective was achieved through a survey using the 5-point Likert scale questionnaire administered to respondents who are employees of selected hotels in Davao City. It is expected that the findings of this study would provide some guidelines and valuable information to policymakers and all stakeholders of halal tourism in the implementation of Halal Tourism Hub for Davao City and the entire Philippines."