An Analysis on the Factors Influencing Consumer Patronage of Bar

Abstract

This study conducted to provide an analysis on the factors influencing consumer patronage of bar. The researcher employed descriptive survey method and a survey questionnaire was used as the data collection instrument. The instrument used the study was valited by the members of the panel. Anova and T-test were used to analyze the data. The respondent of this study were two hundred eighty for (284) randomly selected students,who are also customer of different bars in Davao City.Result revealed that in terms of the level of factors influencing consumers patronage of bar,value for money is the highest factor that influences customers,followed by physical arrangement,product quality and service quality respectively.Moreover,significant differences were not observed in all indicators of influencing factors when analyzed by respondents demographic profile such as age and sex. Keywords: consumer patronage, bar , service quality , value for money, Product quality,physical arrangement