Students buying behavior of mobile phones in UM Bansalan College

Abstract

This study is conducted to determine the students buying behavior of mobile phones of the UM Bansalan College in terms of price, promotion, product features, brand, and product benefits. The researchers aimed to determine the significant difference in the students buying behavior of mobile phones when analyzed according to year level. This study is conducted using the slovin’s formula with a sample size of 224 students of the UM Bansalan College. The results of the study based on the data and findings determine that the students buying behavior in purchasing mobile phones is 3.41-4.20 which is high. The measure embodied is observed in the majority of the cases. The significant difference in the students buying behavior of mobile phones when analyzed according to year level of the UM Bansalan College is tested below 0.05 level of significance.