Pricing Strategy And Sustainability Among Selected Water Refilling Stations In Panabo City

Abstract

This study sought to establish the effect of pricing strategy on sustainability among selected water refilling stations in Panabo City. The study adopted a descriptive design and targeted 10 owners and 24 employees among selected water refilling stations in Panabo City. The study employed a survey questionnaire where the selected target of the population constituted to the study sample. The data are collected by the researchers by giving questionnaire to the target respondents to get appropriate outcomes. The results of the research study are then studied and analyzed carefully to relate the effectiveness of pricing strategy used by the water refilling stations. The survey conducted last March to make conclusions and recommendation. Moreover, the statistical tools used in interpretation of data are weighted mean and Pearson-r. The overall mean for the level of pricing strategy is 3.74 with the descriptive equivalent of high which is indicated by cost-based pricing, competition-based pricing, and customer value-based pricing with the mean of 3.67, 3.58, and 3.98 respectively while the level of sustainability has an overall mean of 4.07 with the descriptive equivalent of high. The findings showed that there is a significant relationship between pricing strategy and sustainability among selected water refilling stations in Panabo City.

Keywords: Pricing Strategy and Sustainability