| dc.description.abstract | The study aimed to determine the relationship between service quality and customer satisfaction among selected computer shops in Panabo City. The independent variable of the study was service quality. The indicators of service quality are reliability, responsiveness, assurance, empathy and tangibles. On the other hand, the dependent variable of this study was customer satisfaction. The researchers used the descriptive correlation method and random sampling in determining the number of respondents and the statistical tools using the study were Mean and Pearson-r. The result of the computation using r-value is 0.096 associated with the significant value of 0.50 which is greater than the alpha of 0.05. However, there is no significant relationship between service quality and customer satisfaction among selected computer shops in Panabo City. It implies that the service quality in terms of reliability, responsiveness, assurance, empathy and tangibles. Has no impact in customer satisfaction. In other words, service quality could not affect the customer satisfaction of the selected computer shops in Panabo City.
Keywords: Service Quality, Customer Satisfaction, among selected computer shops in Panabo City. | en_US |
