Browsing Undergraduate Theses by Subject "Advertising."

Now showing items 1-2 of 2

    • Clickbait advertising and purchase behavior of selected young consumers in Davao City 

      Maquiling, Helgiene V.; Dacara, Jenielaine L.; Fabrero, Clarisse M. (2024-07)
      significant component influencing a consumer's purchase choice is the advertising that appears on various social media sites. Clickbait advertising, a type of advertising that seeks to get consumers to click on a headline, ...

    • Deceptive advertisements and consumers' brand trust 

      Paraiso, Erica Jane L.; Arbol, Karen Louie C.; Frias, John Marvin S. (Business Administration Major in Marketing Management, 2023-05)
      Deceptive advertisements start when a firm or company supports its product or services with the help of misleading, untrue, or confusing statements. In today's competitive business environment, deceptive advertisements ...