| dc.description.abstract | The study aimed to determine the relationship between Promotional Mix and Customer Loyalty among selected Salon in Panabo City. The independent variable of the study was Promotional Mix. The indicators of Promotional Mix are Advertisement, Sales Promotion, Personal Selling, Public Relations and Direct Marketing. On the other hand, the dependent variable of this study was Customer Loyalty. The researchers used the descriptive correlation method and convenient sampling in determining the number of respondents and the statistical tools using the study were Mean and Pearson-r. The result of the computation using r-value is -0.06 associated with the significant value of 0.000 of P-value which is less than the alpha of 0.05. Moreover, there is a significant relationship between Promotional Mix and Customer Loyalty among selected Salon in Panabo City. It implies that the Promotional Mix in terms of Advertisement, Sales Promotion, Personal Selling, Public Relations, and Direct Marketing has an impact in Customer Loyalty. In other words, Promotional Mix could affect the Customer Loyalty among Selected Salon in Panabo City.
Keywords: Promotional Mix, Advertisement, Sales Promotion, Personal Selling, Public relations, Direct Marketing and Customer Loyalty. | en_US |
