Customer loyalty and profitability among selected 24/7 Establishment in panabo city

Abstract

The study aims to determine the relationship between customer loyalty and profitability among selected 24/7 establishments in Panabo City. The independent variable of the study was customer loyalty with the indicators of cognitive item, affective item, conative item, and action item. On the other hand, the dependent variable of this study was profitability. The researchers used the descriptive correlation method in determining the number of respondents and the statistical tools used are weighted mean and pearson-r. The result of correlation coefficient using R-value is 0.764 associated with the significant value of 0.000 which is less than the alpha of 0.05. Thus, it was found out that there is a significant relationship between customer loyalty and profitability among selected 24/7 establishments in Panabo City. This implies that customer loyalty in terms of cognitive item, affective item, conative item, and action item does have an impact on profitability. In other words, customer loyalty does affect the profitability of selected 24/7 establishments in Panabo City.

Keywords: Customer Loyalty, Selected 24/7 Establishments in Panabo City