| dc.description.abstract | The study service quality and customer retention of SIMC gasoline station of Peñaplata IGACOS was conducted to determine the significant relationship of service quality and customer retention. Through the study, the researchers were able to analyze, evaluate, organize and gather the data accordingly. The study was realized with the cooperation of 300 customers who were visibly present in Peñaplata, Island Garden City of Samal and were considered as the respondents of this study. The type of research design that was employed in this study is descriptive correlation. it is a method designed to determine if two or more variables are associated with each other. Descriptive method measures variables as they exist naturally and the goal is to describe the variable. based on the data gathered, first, it was found out that the level of service quality and customer retention in SIMC Gasoline Station of Peñaplata is high, and; there is no significant relationship between the service quality and customer retention. | en_US |
