| dc.description.abstract | This study was conducted to determine the influence of impulse buying behavior and cognitive dissonance among LGU IGACOS employees. The research conducted utilized a quantitative non-experimental approach using correlational techniques. The statistical methods employed in the study included calculating the mean, Pearson r, and regression analysis. Survey questionnaires were administered to 241 employees from local government units (GLUs) on Samal Island to collect data. The findings indicated that impulse buying behavhior received a high average score, suggesting its prevalence among participants. Similarly, cognitive dissonance also received a high average score, indicating its significant presence. furthermore, the study revealed a noteworthy correlation between impulse buying behavior and cognitive dissonance. One of the best ways to avoid impulse buying is to set a budget. Determine how much you can afford and just stick to it. Also, think about the long-term consequences of your purchases. Furthermore, employees should be more aware of their choices to prevent second-guessing themselves after purchasing. Employees can reduce impulse buying and prevent cognitive dissonance by using strategies. It may take some time and effort, but the rewards of responsible spending can be significant. | en_US |
