Impact of green marketing on consumer buying behavior towards pharmaceutical products of pharmacies in Panabo City

Abstract

The purpose of conducting this study is to determine the relationship between Green Marketing and Consumer Buying Behavior towards Pharmaceutical Products of Pharmacies in Panabo City, The data were gathered for the study using Quantitative non-experimental and correlational methods through survey questionnaires. This study involved the N = 58 Registered Pharmacists and their Assistant Pharmacists The study results revealed that green marketing and consumer buying behavior towards pharmaceutical products has a significant positive relationship. The inclusive participants of this study are the registered pharmacies and assistant pharmacies, which are mostly high school or college undergraduates, will take their place and be the respondents. The study excluded the pharmacy staff, who primarily focused on providing services. The overall mean of the independent variable which is Green Marketing has the overall mean of 4.12 in which the descriptive equivalent was very high, indicating that the level of pharmaceutical products in pharmacies, registered pharmacists, and their assistant pharmacists have been acquainted with green marketing. Also, the dependent variable’s overall mean was 4.29 within the bounds of the descriptive equivalent; it was very high.