Utilization of digital marketing and green supply chain practices among SMEs in Panabo City

Abstract

This study's aim is to present the implementation of digital marketing and green supply chain practices towards small and medium-sized enterprises (SMEs) then the result shows that there is no significant difference between the two variables. This research was designed using quantitative analysis and correlational study through a survey questionnaire. The study examines the use of Cronbach alpha reliability for the independent variable which has 0.948 and for the dependent variable which has 0.952 both show an excellent result. This study involved a total of 225 recommended respondents which are the small and medium-sized enterprises (SMEs) owners and their trustee employees. The findings show that the independent variable with an overall mean of 4.06 and the dependent variable with an overall mean of 4.29 indicating a strong connection between the two variables. Moreover, the objective of this research study is to determine the significant differences between the utilization of digital marketing and green supply chain practices among small and medium-sized enterprises. Given the study findings, a series of suggestions were put forth that might help support and enhance their respective roles in sustainable green supply chain practices and digital marketing.