Customer loyalty in Adidas brand image

Abstract

The purpose of the study is to determine the level of Customer Loyalty in Adidas’ Image level of Brand Attributes according to Customer Satisfaction, Customer Trust, and Perceived Quality (Customer Loyalty) and Age, Sex, and Income (Profile). The researchers used descriptive research methods and used stratified random sampling in conducting the study by distributing questionnaires about collecting and gathering data for the study. The data were collected and treated statistically using Mean, Kruskal Wallis Test, and Mann Whitney U. The total respondents of the survey are hundred senior citizens. In terms of Customer Loyalty, a perceived quality has the highest mean which means that perceived quality is distinct on the base of customer acknowledgment. Perceived quality is capable of showing significant diversity of a product becomes a discriminatory brand in the minds of customers. The lowest mean is customer satisfaction, which means that Customer satisfaction is seen to be a state of mind that customers have about a company when their expectations have been met or exceeded over the lifetime of the product or service. This is also true with customer trust, which determines how buyers behave during the purchasing process. It arises as a result of the overall customer experience with the product and the company, and its tangible and intangible attributes.