| dc.description.abstract | The primary purpose of this study was to determine if there were domains of environmental initiatives and perceived consumption value that significantly influence the guests' intention to return to the hospitality industries of Davao del Norte. This study employed quantitative, non-experimental research utilizing correlational techniques. This study used a convenience sampling technique. The respondents were the guests of the hospitality industries in Davao del Norte Province, with a total of 272 guests. The number of respondents was determined through Slovin's formula. The researcher utilized an adapted and modified questionnaire as the instrument to gather data. Meanwhile, to interpret the data, statistical tools such as Mean, Pearson-r, and Multiple Regression Analysis were used. Results of the study revealed that the level of Environmental Initiatives, Perceived Consumption Value, and guest intention to return are all very high. Also, the result concluded that there is a positive correlation between environmental initiatives, perceived consumption value, and guest intention to return. Further, there are domains of environmental initiatives that significantly influence guests' intention to return, namely: general green practices, water conservation strategies, energy conservation strategies, waste management practices, purchasing practices, and logistics practices. Lastly, there are also domains of perceived consumption value that influence guests' intention to return, and these are: Functional, Social, and Emotional values. | en_US |
