Browsing Activity 1. Journal by Subject "Customer satisfaction"

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    • Customer's spa interest: utilizing 4C's marketing strategies 

      Macalam, Joanne; Deanon, Maya Paula; Batausa, Mary Grace L.; Blanco, Irene D. (College of Hospitality Education - University of Mindanao, 2025)
      This study aimed to explore customer interests in spa services through the lens of the 4C'S marketing model: Customer Wants and Needs, Cost to Satisfy, Convenience to Buy, and Communication. The research focused on customers ...