Browsing by Author "Sabondo, Jonnamae C."
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The green marketing and its impact on consumer buying behavior towards green product in convenience stores in Panabo City
(Department of Business Administration Education - Bachelor of Science in Business Administration - Marketing Management, 2024-08)The purpose of this study is to promote green marketing and green products to influence consumer buying behavior in convenience stores. The research used a quantitative approach and a standardized survey questionnaire to ...
