Browsing by Author "Pabelonia, Jun Leozel C."

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    • Consumer buying behaviors as predictors of marketing preference of consumers 

      Pabelonia, Jun Leozel C.; Degamo, Angelo O.; Abian, Gladys P. (College of Business Administration Education - Marketing Management, 2023-01)
      The study of consumer behavior is necessary because it helps marketers understand the marketing preferences consumers often react to, the qualities they desire in a product or service type, and the information they value ...