LOCATION: A FACTOR AFFECTING THE LEVEL OF SALES PERFORMANCE OF SARI-SARI STORES IN BABAK PUBLIC MARKET AND PEÑAPLATA PUBLIC MARKET

Abstract

The study entitled “Location: A Factor Affecting the Level of Sales Performance of Sari-Sari Stores in Babak Public Market and Peñaplata Public Market” was conducted to determine that there is no significant difference of the sales performance between Peñaplata and Babak Public Market. Through this study the researchers were able to analyze, evaluate, organize, and gather data thoroughly. The study was realized with the cooperation of 96 respondents in Peñaplata Public Market who owned sari-sari stores, and 136 respondents inBabak Public Market who owned sari-sari stores. The method used was descriptive method. The result of the study implies that there is no significant difference of the sales performance between the sari-sari stores of Peñaplata and Babak Public Market. The level of sales of performance of the sari-sari stores in Peñaplata and Babak Public Market got an overall mean of 3.63 and 3.65 and has a descriptive rating - high. These clarify that location could not affect the sari-sari stores sales performance.