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The effect of perceived risk on online buying behavior

Sumampong, Prescious Dane O.; Virtudazo, Dya Mhelzha N.; Bibat, Kimberly M. (University of Mindanao - College of Business Administration Education, 2024-01)

Online shopping has grown significantly in popularity in recent years. However, many people are still hesitant to shop for groceries online due to security and privacy concerns, even if advancements in internet technology ...